Particle.news

Download on the App Store

VideoAmp Installs Peter Liguori as CEO After Securing U.S. Joint Industry Committee Approval

The ad measurement firm aims to bolster credibility with a senior management overhaul, launching the Media Rating Council accreditation process to challenge Nielsen.

Image
Image

Overview

  • Peter Liguori, a veteran exec from Fox Broadcasting and Tribune Media, has officially taken the helm as CEO of VideoAmp.
  • VideoAmp promoted Bryan Goski to chief revenue officer, elevated Sharon Lee to chief legal officer, named Megan Opp chief people officer and appointed Dustin Jackson chief technology officer.
  • The company won approval from the U.S. Joint Industry Committee, enhancing its standing among media buyers and video suppliers.
  • VideoAmp has begun the Media Rating Council accreditation process to strengthen the credibility of its audience-measurement data.
  • Backed by hundreds of millions in venture and private equity funding, VideoAmp is positioning its AI-driven viewership insights as a viable alternative to Nielsen.