Overview

• Surveying more than 6,000 U.S. moviegoers in May and June, NRG reports that seven of Gen Alpha’s top 10 franchises originate from video games.
• Kids say the most talked-about titles are Roblox, Minecraft, Fortnite, Grand Theft Auto and Pokémon.
• Nearly 60% of respondents in this cohort prefer watching movies in theaters rather than at home.
• NRG found 38% would choose a theatrical screening over waiting for streaming if friends were discussing the film.
• Industry responses include a $955 million global run for the Minecraft movie, marketing pushes on Roblox and TikTok, and theaters testing event-style screenings and themed concessions.