Video Game Studio Sweet Baby Inc. Targeted by Anti-Woke Conspiracy Theory

Sweet Baby Inc., a narrative consultancy firm, faces baseless accusations of enforcing diversity in video games, sparking industry-wide discussions on representation and harassment.

• The video game narrative studio Sweet Baby Inc. has become the target of a widespread anti-woke conspiracy theory, falsely accused of forcing diversity in video games.
• Sweet Baby, a 16-person team, consults on narrative development and representation but does not dictate game content or character design.
• The conspiracy theory links Sweet Baby to major investment firms and blames it for industry layoffs, despite the lack of evidence.
• Game developers and industry professionals refute the claims, emphasizing Sweet Baby's role in enhancing storytelling and representation.
• The situation reflects broader cultural battles over diversity and inclusion in gaming and beyond, with some industry voices calling for support against harassment.

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