Victorinox Unveils Bladeless Swiss Army Knife Amid Global Knife Regulation Concerns

In response to international weapon laws and a shift in market demand, Victorinox is set to launch a Swiss Army Knife model without a blade, focusing on tools for cyclists and other specific needs.

Victorinox CEO Carl Elsener cites increasing global regulations and the weaponization image of blades as key reasons for the new design.
Sales of traditional Swiss Army Knives plummeted by over 30% following the 9/11 attacks, influencing the strategic pivot.
The new bladeless model will include specialized tools for cyclists, complementing rather than replacing the classic knife-equipped versions.
Victorinox continues to innovate within its product lines, which also include watches and travel gear, to adapt to changing market conditions.
The bladeless Swiss Army Knife aims to meet legal carry requirements in countries with strict knife control, enhancing accessibility for urban and outdoor use.