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yesterday

Victoria’s Secret Website and App Stay Offline in Ongoing Security Investigation

The digital outage cuts off a revenue stream that generated $2 billion last year.

Shoppers stand in line as they wait for a Victoria's Secret store to open on Black Friday in Tysons, Virginia on Nov. 27, 2020.
Victoria's Secret (Shutterstock)
FILE: Shoppers are seen at a Victoria’s Secret store.

Overview

  • The website and app went offline over Memorial Day weekend after Victoria’s Secret detected a security incident.
  • The company has engaged third-party cybersecurity experts and enacted precautionary protocols while its physical Victoria’s Secret and PINK stores remain open.
  • Digital channels accounted for about one-third of VS&Co.’s 2024 revenue, making the prolonged shutdown particularly costly.
  • Shares plunged as much as 9.8% on Wednesday, closing down nearly 7% as investors reacted to the e-commerce blackout.
  • CEO Hillary Super warned staff that “recovery is going to take awhile,” and the outage followed the board’s adoption of a poison pill to block a BBRC International takeover.