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Victoria’s Secret Unveils 2026 Valentine’s Campaign Starring Hailey Bieber

The imagery echoes Gisele Bündchen’s 2001 catalog shot, photographed by Adrienne Raquel.

Overview

  • Victoria’s Secret released its 2026 Valentine’s Day collection on Jan. 7 with the “A Very VS Valentine’s” campaign led by Hailey Bieber.
  • A signature visual recreates Bündchen’s 2001 toenail-painting pose, with Bieber in a pink-and-black polka-dot bra ($45) and panty ($17).
  • The cast also includes Isabeli Fontana, Maty Fall Diba and Alexis Carrington.
  • Adrienne Raquel captured candlelit, boudoir-style dressing-room scenes that lean into vintage-inspired brand nostalgia.
  • Following a Jan. 6 Instagram tease, the brand presented Bieber as its “Queen of Hearts” and rolled out full visuals with shoppable product details.