Overview
- Reports indicate the outage began over Memorial Day weekend, with customers first encountering disruptions on May 25 before the company publicly confirmed a security incident on May 28.
- Victoria’s Secret has taken down its e-commerce website, mobile app and select in-store services as a precaution while probing the issue.
- The retailer’s digital channels generated about $2 billion, or one-third of its 2024 revenue, and shares fell roughly 7% on May 28 following news of the shutdown.
- A company spokesperson said response protocols were immediately enacted and third-party cybersecurity experts were engaged, and CEO Hillary Super cautioned that full restoration could take time.
- The security incident struck days after the board adopted a ‘poison pill’ rights plan intended to prevent BBRC International from mounting a hostile takeover.