Overview

• Victoria's Secret shares dropped over 8% on Thursday, extending a 20% decline this year, after the company issued a muted sales forecast for 2025.
• The company reported a 1% year-over-year increase in Q4 net sales to $2.1 billion, surpassing analyst expectations, and a 5% rise in comparable sales.
• Full-year 2024 revenue grew 1% to $6.8 billion, marking the first annual increase since the brand's 2021 spin-off from L Brands.
• CEO Hillary Super outlined a four-part growth strategy focused on revitalizing the Pink brand, expanding beauty, sport, and swim categories, and updating marketing and production approaches.
• Victoria's Secret anticipates 2025 net sales of $6.2–$6.3 billion, reflecting minimal growth, and cited macroeconomic uncertainty and a 10% tariff on China-made goods as challenges.