Victoria's Secret Shares Plunge Following Tepid 2025 Sales Outlook

The retailer reported modest Q4 growth and its first annual revenue increase since 2021 but disappointed investors with cautious guidance for the year ahead.

• Victoria's Secret shares dropped over 8% on Thursday, extending a 20% decline this year, after the company issued a muted sales forecast for 2025.
• The company reported a 1% year-over-year increase in Q4 net sales to $2.1 billion, surpassing analyst expectations, and a 5% rise in comparable sales.
• Full-year 2024 revenue grew 1% to $6.8 billion, marking the first annual increase since the brand's 2021 spin-off from L Brands.
• CEO Hillary Super outlined a four-part growth strategy focused on revitalizing the Pink brand, expanding beauty, sport, and swim categories, and updating marketing and production approaches.
• Victoria's Secret anticipates 2025 net sales of $6.2–$6.3 billion, reflecting minimal growth, and cited macroeconomic uncertainty and a 10% tariff on China-made goods as challenges.

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