Overview

• Victoria’s Secret announced on July 29 that its Fashion Show will return in 2025 after a five-year hiatus.
• The brand released a cryptic Instagram video of models tapping a microphone and urged followers to download its app for further updates.
• The October 2024 show in New York City featured both legacy Angels—including Tyra Banks and Adriana Lima—and new talent alongside performances by Cher, Lisa and Tyla.
• Under CEO Hillary Super, the event has emphasized accessible runway looks and a more diverse cast to strengthen the brand’s inclusive overhaul.
• Activist investors such as Barington Capital are closely monitoring the show’s impact on sales and have pushed for board changes and marketing discipline.