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Victoria to Mandate Publishing Reserve Prices Seven Days Before Auction

The move follows an investigation exposing widespread underquoting, with consultation to precede legislation next year.

Overview

  • Under laws announced by the Allan government, agents must publish a property's reserve at least seven days before auction, or the property cannot legally be offered for sale.
  • The requirement applies to auctions and fixed‑date sales, and agents will need to update all marketing to reflect the declared reserve.
  • The government plans public consultation in 2026 and has pledged to introduce a bill to parliament by the middle of the year.
  • The policy follows The Age’s Bidding Blind analysis showing 52% of 25,830 Melbourne sales exceeded the top of their advertised price guides.
  • The Real Estate Institute of Victoria calls the approach an overcorrection and seeks a broader reform package, raising questions about private sales without fixed dates.