Victoria Starmer's Fashion Choices Highlight British Labels

The new U.K. First Lady's wardrobe selections bring attention to Me+Em and Edeline Lee.

Victoria Starmer wore a red Me+Em dress to enter 10 Downing Street, increasing the brand's online traffic by 300%.
Me+Em, founded in 2009, focuses on creating versatile, mid-priced wardrobe staples.
Edeline Lee, another favored brand of Starmer, is known for its wrinkle-resistant fabrics and British production.
Victoria Starmer's fashion choices are seen as a blend of style, functionality, and support for British designers.
The new First Lady's public appearances have sparked interest in her fashion sense and the brands she wears.