Overview
- Revenue rose 26% to £112.7 million in 2024, marking a fourth straight year of double‑digit growth, with adjusted EBITDA up to £2.2 million.
- Pre‑tax losses widened to about £4.8 million for 2024, and shareholders including the Beckhams and NEO provided roughly £6.2 million in new funding this year.
- Direct‑to‑consumer sales grew 26% and accounted for about 62% of net sales, while wholesale doors expanded in France and Italy with further rollouts planned.
- Beauty remained a key driver, with the Satin Kajal Liner claimed to sell about once every 30 seconds, alongside fashion bestsellers such as crêpe midi and gown dresses.
- The accounts note a £4.1 million bank loan due for extension, with a new agreement expected later this week according to reports, as the brand readies a first foundation launch and a Netflix docuseries this autumn.