Overview
- The new boutique at 150 Mercer Street opened this week as Victoria Beckham’s first permanent U.S. store and her second permanent shop after Dover Street in London.
- The company confirmed it reached operating profitability for the year ended Dec. 31, 2025, reporting £7.3 million in profit that company leaders say was helped by strong beauty sales.
- The two-level SoHo interior was overseen by artist Alexander May and designer Ole Lund and uses cast-iron and art-deco references with features such as a double-height ceiling, a Gio Ponti lantern, velvet drapery and a marble beauty bar.
- Beckham has full control over the store’s merchandise selection so the boutique presents a tightly curated view of the brand rather than a wholesale assortment.
- The opening coincides with New York Fashion Week and sits alongside several high-profile luxury store launches, which publishers say points to a renewed appetite for carefully chosen bricks-and-mortar outposts in the city.