Overview

• The Foundation Drops are the brand’s first foundation and are slated to be available on September 3, with a formula developed in collaboration with Augustinus Bader.
• Beckham describes years of acne and says she designed the product to perfect complexion without the heavy, mask-like feel she found in other foundations.
• She says she wore and stress-tested the foundation across climates, including London and humid Miami, and that it builds coverage with a natural finish.
• Recent filings showed 2024 revenues of £112.7 million, up 27% year over year, with operating losses widening to £1.6 million and EBITDA rising to £2.2 million; the beauty arm cites its Satin Kajal Liner selling roughly once every 30 seconds.
• Coverage notes the brand’s broad retail footprint and reports a Netflix docu-series about Beckham is expected to debut this autumn.