Victoria Beckham Collaborates with Breitling on Limited-Edition Watch Collection

The partnership aims to increase Breitling's female customer base as the Beckham family brands see significant growth.

Victoria Beckham has partnered with Breitling to create a limited-edition collection of the brand's Chronomat Automatic 36 watch, with only 1,500 units available.
The watches are available in stainless steel and 18-karat yellow gold, with watch faces in peppermint, midnight blue, dove gray, and sand - colors inspired by Beckham's Spring 2024 collection.
The collaboration is part of Breitling's strategy to increase its female customer base, which currently accounts for about 12% of the company's revenue.
Despite the ongoing luxury slowdown, Breitling is consciously picking and choosing how to maneuver the current changes in luxury.
The Beckham family brands have seen a prosperous year in fiscal 2022, with Victoria's fashion and beauty brand turning a modest profit for the first time and David Beckham Ventures Ltd. posting a 30% uptick in profits.