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Vicky Pattison Criticized for Branded Video Showing Dog Licking Inside Her Mouth

The paid Instagram clip drew hygiene complaints from viewers, increasing scrutiny ahead of her Strictly Come Dancing appearance.

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Overview

  • Pattison posted a joint Instagram reel on Aug. 22 with pet-food brand Butternut Box, part of its Walkies series, in which her dog licked inside her mouth.
  • Viewers flooded the comments with disgust and health concerns about bacteria and infection risk, though some users joked or said they do the same.
  • In the clip she says, "I'm so sorry," and later responded to the reaction in the comments with, "This did not go down well."
  • As of Aug. 24, there has been no public statement from Butternut Box or health authorities, and the video remained live.
  • Coverage notes her upcoming role on Strictly Come Dancing 2025, with a separate report about a prior trapped nerve framed as unconfirmed.