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2mo ago

Vibelets.ai Launches Beta with Real-Time AI Modules and Emotional Engagement Metrics

It uses context-aware modules to trigger optimisations instantly by tracking emotional signals across major ad and commerce platforms.

The Future of Audience Engagement: Nipun Taneja’s Vibe Marketing
“Most tools optimise for what’s visible. We’re building for what’s felt.” - Nipun Taneja, Founder, Vibelets.ai

Overview

  • Vibelets.ai is now active internally and in beta with direct integrations on TikTok, Google, Taboola, Outbrain, Shopify and Wix for end-to-end campaign automation.
  • Early adopters report 20–30% lifts in campaign performance and 30% faster decision-making thanks to modular “Vibelets” that summarise results, recommend optimisations and execute actions.
  • The platform rolls out real-time emotional engagement metrics—Time-to-Decay, Scroll Harmony Index and Message Saturation Score—to detect creative fatigue and gauge audience sentiment.
  • Core features including the Vibe Board control centre, AI Media Buyer, Campaign Planner and Smart Alerts streamline collaborative, automated decisions across marketing teams.
  • A global debut is scheduled for August 4 at TikTok’s New York headquarters to introduce Vibelets.ai to a wider audience and media partners.