VF Corp's Turnaround Gains Momentum with Profit Surge and Improved Margins

VF Corp reports better-than-expected Q2 results, driven by strategic revamp and stronger direct-to-consumer sales.

VF Corp posted a profit of 60 cents per share in Q2, surpassing analyst expectations of 37 cents per share.
The company's revenue reached $2.8 billion, beating the forecasted $2.7 billion, with significant growth in China.
CEO Bracken Darrell's turnaround strategy includes focusing on core brands like Vans and selling non-core assets such as Supreme.
VF Corp's gross margin improved by 120 basis points to 52.2%, aided by inventory clearance and full-price sales strategies.
Analysts raised their price targets for VF Corp, reflecting optimism about the company's ongoing business transformation.