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Veteran Execs Warn Game Pass Undercuts Sales and Shortchanges Developers

New criticism refocuses attention on whether subscription growth is coming at the cost of retail sales for major Xbox releases.

Overview

  • Pete Hines, the former Bethesda publishing chief, said subscription platforms are not properly valuing or rewarding the creators whose games power those services.
  • Former Xbox Game Studios VP Shannon Loftis agreed, saying most Game Pass adoption displaces retail revenue unless a game is built for post‑release monetization, creating "weird inner tensions."
  • Xbox’s CFO has testified that first‑party titles such as Starfield and Indiana Jones likely lost millions in retail sales due to day‑one availability on Game Pass.
  • Microsoft reported roughly $5 billion in Game Pass revenue over the past year, though outlets note the service’s profitability remains undisclosed.
  • The debate is playing out against a backdrop of layoffs, cancellations, and studio closures like Arkane Austin and Tango Gameworks, even as some titles see discoverability benefits on the service.