'Very Demure, Very Mindful' TikTok Trend Captivates Social Media

Jools Lebron's viral video sparks a cultural shift, influencing celebrities, brands, and everyday users.

The trend began with Jools Lebron's TikTok video on August 2, which has garnered millions of views.
Celebrities like Jennifer Lopez and Kim Kardashian have joined the trend, promoting their brands with 'demure' content.
Major brands, including NASA and United Airlines, have adopted the trend in their marketing campaigns.
Lebron's viral success has allowed her to finance her gender transition, marking a significant personal milestone.
The trend has evolved into a versatile meme, used humorously to describe various situations and behaviors.