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Vertical Ads Group Acquires Defacto’s Tech Units, Preserving Erlangen Site and Most Jobs

A carve-out effective November 3 keeps core operations running under the Nürnberg buyer.

Overview

  • Insolvency administrator Volker Böhm agreed a partial transfer that excludes the ServiceNow area.
  • Roughly 100 of about 150 Defacto employees move to the buyer, while around 50 are left without offers.
  • Customer Service with about 30 staff and Business Consulting with about 20 staff were not included in the deal.
  • Oracle and Microsoft integrations and Defacto’s own SaaS loyalty engine will continue to be operated for customers.
  • Vertical Ads Group, a performance‑marketing firm with about 200 employees and €156 million in 2024 revenue, completed the asset deal as Defacto subsidiaries BeOne and Cintellic remain unaffected.