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Versant Taps Calhoun and Arocho for Key Communications Roles

The appointments finalize Versant’s PR leadership ahead of its independent launch

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Overview

  • Erin Calhoun joins Versant as senior vice president of entertainment and sports communications, overseeing strategic messaging and daily press for brands like USA Network, E! and Syfy.
  • Steve Arocho takes on the role of vice president of corporate communications, responsible for corporate social responsibility initiatives and digital outreach to enhance Versant’s public profile.
  • Calhoun brings experience from Paramount Global, where she was executive vice president of communications for Paramount Streaming, Paramount+ with Showtime and cross-company publicity.
  • Arocho arrives from Major League Baseball after two decades managing communications for social responsibility, community affairs and multicultural engagement.
  • These hires complete Chief Communications Officer Keith Cocozza’s leadership team, positioning Versant to project its own brand identity following the NBCUniversal cable spin-off.