Overview
- Announced at Versant’s investor day in New York, the subscription service is slated for a summer 2026 debut as the midterm election season picks up.
- Subscribers will get 24/7 streaming access to the MS NOW linear channel alongside interactive content, community spaces, and a centralized home for podcasts and short-form video.
- The offering promises direct access to hosts through live and virtual events, moderated discussions, thoughtful curation, and resources to support civic engagement.
- MS NOW leaders say the product blends Fox Nation’s superfan subscription model with the New York Times’ vertical strategy, with consumer research underway.
- Versant describes this as its biggest digital investment for the brand following the MSNBC rebrand and reported Nielsen viewership gains, as the network no longer uses Peacock for distribution.