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2h ago

Versant Seals 11-Year WNBA Rights Deal, Elevating USA Network to Lead Linear Home

The NBCUniversal cable spinoff prompted Versant to secure a standalone package.

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Trevor Ruszkowski-Imagn Images
Apr 14, 2025; New York, New York, USA; WNBA commissioner Cathy Engelbert talks to the media before the 2025 WNBA Draft at The Shed at Hudson Yards. Mandatory Credit: Vincent Carchietta-Imagn Images/ File Photo

Overview

  • Beginning in 2026, USA Network will air at least 50 WNBA games per season through 2036 with Wednesday-night doubleheaders and dedicated pregame and postgame studio shows.
  • The package includes portions of the playoffs and WNBA Finals in select years starting in 2026, expanding USA Network’s previously expected allocation.
  • NBC and Peacock retain the games originally assigned under the 2024 framework, while USA Network becomes the league’s largest linear partner by volume.
  • Versant will assemble its own WNBA production and on-air teams, with specific talent and studio details to be announced; financial terms were not disclosed.
  • The agreement follows Versant’s broader push into women’s sports and live rights, including League One Volleyball and extended USGA and LPGA coverage, within the WNBA’s wider 11-year media ecosystem reported at about $200 million annually.