Overview
- Versant introduced USA Sports as the umbrella for programming on USA Network and Golf Channel as the company prepares to spin off from NBCUniversal/Comcast in the coming weeks.
- The 2026 plan calls for more than 10,000 hours of live, studio, and original content across USA Network, Golf Channel, and select CNBC weekend windows.
- USA Sports will devote roughly 1,000 hours to women’s sports in 2026, featuring WNBA games, LPGA Tour coverage, and League One Volleyball.
- The rights portfolio includes NASCAR, the PGA Tour and other major golf properties, Premier League soccer, WWE, college basketball, and additional events.
- Golf Channel keeps its brand with a refreshed logo in 2026, while digital assets such as GolfNow, GolfPass, and SportsEngine bolster the cross-platform strategy.