Verizon Revives 'Test Man' with Buzz Aldrin to Showcase Satellite Connectivity

The iconic character returns in a Grammy ad to highlight Verizon's advancements in satellite-powered communication technology.

Paul Marcarelli, Verizon's original 'Test Man,' reprises his role in a new ad airing during the 67th Grammy Awards, marking his return after more than a decade.
The ad features Apollo 11 astronaut Buzz Aldrin, who tests Verizon's satellite network in remote locations, emphasizing the company's ability to eliminate dead zones.
Verizon's campaign highlights its $100 million investment in satellite technology through partnerships with AST SpaceMobile and Skylo, aimed at integrating direct-to-cell satellite capabilities.
The satellite-powered advancements enable emergency SOS messaging, location sharing, and text messaging in areas without traditional cellular coverage, with plans to expand to voice, data, and video applications.
This campaign blends nostalgia with innovation, using Aldrin's iconic status and Marcarelli's return to underscore Verizon's progress in bridging connectivity gaps worldwide.