Overview

• Reinstated loyalty discounts are triggered when customers request a transfer PIN in the My Verizon app as part of a damage-control retention tactic.
• Offers vary from $10 to over $30 per line per month, and some recipients report lifetime “Valued Customer” deals that replace outgoing discounts.
• Subscriber defections continued despite the reinstatements, with many customers porting out to T-Mobile, AT&T and MVNO alternatives.
• The move follows early August fee hikes—including raised device activation charges, higher tablet-plan rates and doubled administrative fees—that drove a 0.9% postpaid churn in Q2.
• Industry rumors indicate Verizon will roll out a percentage-based loyalty program offering 10–25% account-wide discounts for select postpaid customers in late August.