Overview

• On August 7, Verizon quietly reinstated a $20-per-line monthly loyalty discount for 12 months to any customer who requests a transfer PIN through the My Verizon app.
• Many customers express distrust over the timing of the reversal, with some having already defected to rival carriers and unable to reclaim the benefit.
• Verizon has not clarified whether the restored discount applies to all long-term subscribers or only to those who trigger it annually via the PIN system.
• The reversal follows a quarter in which Verizon lost 51,000 postpaid subscribers and faced criticism over planned fee hikes and increased device charges.
• Reports from some users indicate ad hoc retention offers including higher or lifetime-valued credits, suggesting Verizon is testing varied incentives to curb further churn.