Overview

• Starting September 1, Verizon will eliminate loyalty discounts that typically ranged from $10 to $40 per line on legacy postpaid plans
• Verizon has begun informing customers via email which loyalty discounts will be removed from their accounts
• The move is intended to migrate users into myPlan—offering a three-year price lock—and underscores CEO Hans Vestberg’s focus on profitability rather than net subscriber adds
• Customers will also face higher activation fees, increased administrative and recovery charges, and the loss of perks like Apple Arcade and Google Play Pass on older plans
• Subscribers with multiple lines could see annual bills rise by $240 to over $1,000 and are voicing frustration on forums like Reddit over the lack of transparency and support