Overview

• Verizon will end $10–$25 monthly loyalty discounts per line on Sept. 1, triggering customer outrage and social media threats to switch providers.
• The carrier lost about 51,000 postpaid subscribers in Q2 while wireless postpaid churn held at 0.9%, reflecting growing defections over price hikes.
• Beginning Aug. 7, customers who request a transfer PIN through the My Verizon app can access a one-time $20-per-line discount for 12 months.
• Executives have indicated that a new loyalty program offering between 10% and 25% off total account bills will launch later this month.
• Free Apple Arcade and Google Play Pass subscriptions will be discontinued on 5G Get More and Play More plans starting Sept. 22.