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1h ago

Verivox Study Finds Sharp Gender Split in Germany’s Car Choices

Official registration figures mirror the split, with more young women now holding policies themselves.

Frauen bevorzugen kompakte Kleinwagen, Männer große Limousinen.
Frauen lieben Kleinwagen, Männer stehen auf Limousinen: Audi A1, Markt
Bei Autos gibt es nach Angaben des Vergleichsportals Verivox eine deutliche Kluft zwischen Männern und Frauen - zumindest wenn es um die favorisierten Modelle geht. So liege bei Kleinwagen der Anteil von Frauen "weit über dem Durchschnitt".
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Overview

  • Verivox analyzed anonymized car-insurance contracts for the 100 most insured models from July 1, 2023 to June 30, 2025.
  • Women favor small and city cars, including the Hyundai i10 (62% women), Kia Picanto (61%), and the Fiat 500 and Nissan Micra (each 60%).
  • Men are overrepresented in large luxury sedans such as the Audi A6, Mercedes E‑Class, and BMW 5 Series, with male shares about 25% above average and female shares falling as much as 46% below average on these models.
  • The Audi A1 stands out as strongly female-oriented, with the share of female holders 73% above average and men roughly 41% below average on that model.
  • Men account for 64% of Verivox auto policies and 62% of vehicle holders per KBA, while younger women increasingly insure cars in their own name to build no‑claims discounts.