Vera Wang Sells Brand to WHP Global After 35 Years

The acquisition marks a new phase for the $700M brand, with Wang staying on as creative leader and shareholder.

WHP Global has acquired the intellectual property of the Vera Wang brand, with financial terms of the deal undisclosed.
Vera Wang will remain as founder and chief creative officer and will also join WHP Global as a shareholder.
The deal aims to expand the brand into new markets and categories, including potential ventures in hospitality and high-end ready-to-wear.
WHP Global, a brand management firm with a portfolio generating over $7 billion in annual sales, plans to integrate Vera Wang into its premium fashion vertical alongside brands like Rag & Bone and Joe’s Jeans.
The transaction is expected to close in January 2025, with Vera Wang continuing to influence the brand’s creative and strategic direction.