Venus Williams Invests in Walking App WeWard to Promote Active Lifestyles

The tennis champion joins as an investor and ambassador, supporting initiatives to encourage walking and charitable giving.

WeWard is a free app that rewards users with points for walking, which can be redeemed for gift cards, cash, or charitable donations.
Venus Williams has invested an undisclosed amount in the app and will act as a brand ambassador, appearing in advertisements and supporting user challenges.
WeWard has pledged a $25,000 donation to Williams' charity CARE, with the potential to increase to $40,000 through a month-long step challenge called the Venus Williams Championship.
The app has 20 million users globally, has distributed $20 million in rewards, and claims to increase users' walking activity by 25%.
WeWard generates revenue through retail partnerships, advertising, and in-app features while emphasizing user privacy by not selling location or activity data.