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Velvet Sundown Reaches One Million Monthly Listeners After Confirming AI Experiment

Calls for strict AI-content disclosure intensify with industry bodies warning of looming income losses for human musicians.

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The Velvet Sundown 'Band,' in an image shared to their Instagram on June 27.
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Overview

  • Spotify updated Velvet Sundown’s bio to state that its music, vocals, lyrics and visuals are original AI-generated creations guided by human direction.
  • The band’s June releases topped Spotify’s daily Viral 50 charts in Britain, Norway and Sweden and helped the project exceed one million monthly listeners.
  • Deezer flags AI-generated tracks and employs detection tools while Spotify continues without compulsory AI-content disclosures.
  • A CISAC study forecasts that growth in AI-composed music could slash human artists’ incomes by more than 20 percent within four years.
  • Artists, experts and industry groups are urging streaming platforms to adopt transparent AI labeling and ensure fair royalty allocations for creators.