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Velvet Sundown Officially Acknowledges AI Origins as It Tops One Million Spotify Listeners

Platform executives alongside artists are pressing for uniform disclosure standards in response to the project’s synthetic nature reshaping debate on AI in music.

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The Velvet Sundown 'Band,' in an image shared to their Instagram on June 27.
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Overview

  • Velvet Sundown’s updated Spotify profile admits all characters, stories, music, voices and lyrics are original creations generated with AI tools as an “ongoing artistic provocation.
  • The project’s monthly listeners surged past one million after opaque recommendation algorithms rapidly amplified its AI-created tracks.
  • Spotify spokeswoman Geraldine Igou said the service does not prioritise or gain financially from AI-generated music and that all uploads come from licensed third parties.
  • Deezer tagged Velvet Sundown with an “AI-generated content” warning and reported that nearly 18 percent of daily uploads are fully AI-generated tracks.
  • A December CISAC study warns that AI-composed music could shrink human artists’ incomes by over 20 percent within four years and industry leaders are calling for enforceable labeling and royalty protections.