Particle.news

Download on the App Store

Velvet Sundown Confirms AI Origins After Surpassing One Million Spotify Listeners

With its Spotify bio updated to admit AI-generated music under human direction, Velvet Sundown faces AI-content labels from Deezer, accompanied by industry calls for transparent disclosure

Image
The Velvet Sundown 'Band,' in an image shared to their Instagram on June 27.
Image

Overview

  • Velvet Sundown updated its Spotify bio on July 5 to confirm that all characters, stories, voices, lyrics and music were created with artificial intelligence under human creative direction.
  • Its track “Dust on the Wind” reached No. 1 on Spotify’s daily Viral 50 charts in Britain, Norway and Sweden, helping the project exceed one million monthly listeners.
  • Spotify has declined to comment on the admission, while Deezer uses an AI-detection tool to flag Velvet Sundown’s tracks as AI-generated content.
  • Industry stakeholders and artists, citing a CISAC study forecasting artist revenue declines, are pressing streaming services to adopt clear AI-labeling standards and implement algorithmic accountability.
  • A hoax spokesperson using the pseudonym Andrew Frelon issued conflicting statements before admitting to trolling, underscoring challenges in verifying authorship in AI-driven music.