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Velvet Sundown Confirms AI-Generated Origins, Driving Calls for Platform Transparency

Streaming platforms now face calls to label AI-generated music following the band's confession.

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The Velvet Sundown 'Band,' in an image shared to their Instagram on June 27.
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Overview

  • The Velvet Sundown updated its Spotify profile to disclose that all music, lyrics, vocals and visuals were created by AI under human creative direction as an “ongoing artistic provocation.”
  • The AI project has amassed over one million monthly listeners and topped Spotify’s Viral 50 charts in Britain, Norway and Sweden with its track “Dust on the Wind.”
  • The confession has spotlighted opaque recommendation algorithms that propelled the band’s rapid rise and has raised discovery and fairness concerns for human artists.
  • Spotify has not labeled the group’s AI tracks, while rival service Deezer flags them as “AI-generated content,” highlighting inconsistent platform disclosure practices.
  • A CISAC study warned AI-generated music could slash artists’ incomes by more than 20 percent over four years, prompting calls from APRA AMCOS and musicians for enforceable labeling and compensation rules.