Overview
- Veltins confirmed the purchase of Karamalz brand rights, with both parties keeping the price confidential.
- Production is slated to shift to Veltins’ Meschede-Grevenstein site by early 2026, with the brand to be fully integrated into Veltins’ marketing and distribution.
- Karamalz produces roughly 150,000 to 170,000 hectoliters annually, bringing Veltins closer to a total sales goal of about 3.5 million hectoliters.
- The takeover follows a distribution cooperation that began in March 2024 and was recently suspended, with reports citing disputes over contract performance without public details.
- Karamalz is traditionally stronger in southern Germany and Vitamalz in the north, and together the two brands account for roughly half of the country’s malztrunk market.