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Víctor Medem Named New Director of L'Auditori

The seasoned artistic leader will succeed Robert Brufau in July, bringing a vision of internationalization and audience growth to Barcelona’s premier classical music venue.

Víctor Medem, nuevo director de l'Auditori, en una imagen de archivo.

Overview

  • Víctor Medem was officially appointed director of L'Auditori on April 28, 2025, by the Consejo Rector following the Comisión de Valoració's recommendation.
  • Medem, with over 25 years of experience in artistic direction and cultural management, will assume the role in July, succeeding Robert Brufau.
  • Outgoing director Robert Brufau is set to depart at the end of April to lead Stockholm’s Konserthuset and Royal Stockholm Philharmonic Orchestra.
  • Medem has outlined a strategic vision for L'Auditori focused on internationalization, audience expansion, and reinforcing community engagement.
  • The selection process involved representatives from Barcelona City Council, the Generalitat’s Department of Culture, and international advisors, underscoring the venue’s cultural significance.