Overview
- Fiction leads reported reading at 40%, ahead of scientific literature (37%), news (29%) and social-media posts (22%), marking a roughly 5‑point rise for fiction since 2020.
- Eighty-seven percent said they read something in the past week, and respondents average about six books over three months.
- Print remains dominant at 71% while 40% read on phones, reflecting a hybrid pattern VCIOM says is becoming routine.
- Two-thirds say they like reading, yet reading for self-development (57%) and for pleasure (40%) show declines compared with 2022.
- Interest in “scientific” reading is high at 66%, though VCIOM cautions respondents often include popular, professional or educational texts; men cite history/art more often, and younger readers favor fantasy, classics and psychology.