Overview
- VB Mid is confirmed at 3.5% ABV, delivering one standard drink per 375ml can.
- VB Classic remains unchanged at 4.9% ABV, equating to 1.4 standard drinks per can.
- The rollout starts 9 March across liquor stores in 30-packs of cans, six-packs, and 24-pack stubbies.
- A new campaign features a jingle voiced by William McInnes that positions the brew for next-day readiness.
- The brewer cites no-, low- and mid-strength beers at over 30% of sales, echoing research that Gen Z are nearly 20 times more likely than Baby Boomers to abstain.