Overview
- One in 10 adults in Great Britain now use e‑cigarettes daily or occasionally versus 9.1% who smoke, equating to about 5.4 million vapers and 4.9 million smokers.
- Daily vaping rose to an estimated 6.7% in 2024 from 5.9% in 2023, indicating more regular use among those who vape.
- The share of women who vape increased to 10% in 2024 from 8.5% a year earlier, while the proportion among men edged down from 11% to 10.1%.
- People aged 16 to 24 reported the highest combined daily or occasional use at 13% in 2024, down from 15.8%, with daily use most common among those aged 25–34 and 35–49.
- Around 2.7% of never‑smokers reported using e‑cigarettes daily or occasionally, highlighting some uptake among people with no smoking history.