Overview
- Official 2024 data show 10% of adults vape compared with 9.1% who smoke, equating to about 5.4 million vapers and 4.9 million smokers.
- Daily vaping rose to 6.7% of people aged 16 and over, up from 5.9% in 2023.
- E‑cigarette use was highest among 16‑ to 24‑year‑olds, with 13% reporting daily or occasional use.
- Women’s reported vaping increased to 10% from 8.5% in 2023, while men’s fell to 10.1% from 11%.
- Sales of vapes to under‑18s are banned and campaigners are urging tighter limits on marketing, flavours and packaging.