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Vanity Fair Revamps Editorial Strategy Under Mark Guiducci

The initiative replaces siloed verticals with a unified brand.

Overview

  • Vanity Fair has begun phasing out its siloed verticals, closing The Hive and Hollywood Daily to unify its coverage under a single brand.
  • The company has cut several staffers, including chief critic Richard Lawson and Hollywood correspondent David Canfield.
  • Claire Howorth has been promoted to Deputy Editor and Daniel Kile to VP of Global Content Strategy under Guiducci’s leadership.
  • The publication is recruiting roughly 13 new hires, among them a global creative director, correspondents for Hollywood, Washington and style, and an expanded social and production team.
  • Insiders report low morale and turnover concerns during the overhaul and note that Vanity Fair has offered no public comment beyond its internal memo.