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City Council Votes on Permanent Waterfront Sign Proposal

The decision will determine if a $1 million project to install a 13.5-meter sign at Canada Place proceeds to construction by early 2026.

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Vancouver could be getting a permanent sign.
Source: City of Vancouver.
File photo of the Swiftcouver sign promoting the Taylor Swift concert in Vancouver in December.

Overview

  • City council is voting on May 21, 2025, on whether to approve the installation of a permanent 'VANCOUVER' sign at the Canada Place waterfront.
  • The proposed sign, modeled on popular temporary installations, is estimated to cost between $550,000 and $1 million, with an additional $50,000 annually for maintenance.
  • Funding includes $400,000 secured from partnerships, with council being asked to allocate up to $300,000 towards the project.
  • The design features a steel frame, aluminum cladding, translucent polycarbonate, and customizable LED lighting, with plans for cultural representation through First Nations consultation.
  • If approved, construction is targeted for completion by early 2026, aligning with the FIFA World Cup to boost tourism and city branding.