Overview
- Van Toffler has signed a multi-year agreement through his Gunpowder & Sky studio to produce the VMAs for Paramount Global.
- The main ceremony is set for September 7 at UBS Arena on Long Island, accompanied by a one-hour live pre-show across Paramount Media Networks.
- Production partners include Den of Thieves, with Barb Bialkowski as showrunner and Bruce Gillmer alongside Jesse Ignjatovic serving as executive producers.
- The VMAs will expand into a week-long celebration spanning CBS, MTV and Paramount+, featuring curated music video events.
- The overhaul aims to reignite the awards’ irreverent edge ahead of the FCC’s review of Paramount’s pending Skydance Media sale.