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Van Toffler Strikes Deal to Produce Revamped VMAs With Week-Long Lead-Up

Paramount Global is expanding the VMAs across CBS, MTV and Paramount+ to broaden audience reach during its pending FCC review of the Skydance Media sale.

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Overview

  • Van Toffler has signed a multi-year agreement through his Gunpowder & Sky studio to produce the VMAs for Paramount Global.
  • The main ceremony is set for September 7 at UBS Arena on Long Island, accompanied by a one-hour live pre-show across Paramount Media Networks.
  • Production partners include Den of Thieves, with Barb Bialkowski as showrunner and Bruce Gillmer alongside Jesse Ignjatovic serving as executive producers.
  • The VMAs will expand into a week-long celebration spanning CBS, MTV and Paramount+, featuring curated music video events.
  • The overhaul aims to reignite the awards’ irreverent edge ahead of the FCC’s review of Paramount’s pending Skydance Media sale.