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Valve Says Steam Machine Won’t Be Subsidized, Will Be Priced Like a Comparable PC

Analysts say uptake depends on the eventual sticker price.

Overview

  • Valve’s Pierre-Loup Griffais said the target is the same price window as building a PC with similar performance and that the goal is to offer a “good deal.”
  • The company has not set an MSRP yet, citing fluctuating costs for components and other external factors such as tariffs and memory prices.
  • Valve confirmed it will not use a console-style loss-leading model, positioning the device against the PC market rather than PlayStation or Xbox pricing.
  • Industry analysts project a wide potential range—from the mid-$500s to around $1,000—and argue consumer adoption will hinge on where the final price lands.
  • The 2026-bound system emphasizes living-room conveniences like a small, quiet chassis, HDMI-CEC integration, and upgraded wireless, and Valve has only floated a possible higher-end Pro model for the future.