Overview
- Valve rewrote Steam’s AI disclosure form to focus on content that ships to players, such as in-game assets and store or marketing materials.
- The update explicitly exempts AI development tools used for efficiency, including coding assistants or concept-art exploration, if they do not produce shipped assets.
- Developers must describe any AI-generated assets and indicate if gameplay dynamically creates AI content through a dedicated checkbox.
- Consultant Simon Carless flagged the revised language after spotting the change on Steam’s disclosure page.
- Disclosure remains voluntary with limited enforcement, and the shift continues an industry debate that includes Epic CEO Tim Sweeney’s criticism of storefront labeling.