Overview
- Valve announced on Tuesday that it will replace the hand‑curated Discounts & Events section with dynamic, per‑user algorithmic recommendations.
- In tests the company says the personalized model showed "10x more games" per day in that section and raised store page visits, wishlists, and cart additions.
- Valve has paused scheduling new curated placements but will keep spots developers already booked and says it is still tuning details before a rollout expected in early 2027.
- Third‑party observers reported early traffic gains for some smaller indie titles during testing, while commentators warned the algorithm could reduce chance discovery and produce uneven winners and losers.
- The change continues Steam’s shift toward algorithmic discovery and will alter which games users see rather than change prices, and Valve says it will provide new developer tools for managing discounts and events.