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Valve Confirms Steam Machine Pricing Will Match Comparable PCs, Not Subsidized Like Consoles

Analysts say adoption will hinge on the final sticker price.

Overview

  • Valve engineer Pierre-Loup Griffais said the device will not be sold at a loss and will target the price window of a DIY PC with similar performance.
  • The company has not set an MSRP, citing volatile component costs and other market fluctuations that make pricing difficult to lock in now.
  • Coverage points to broad projections for launch pricing, with estimates ranging from the mid-$500s to around $700–$900 depending on parts costs.
  • Valve is pitching integration as the value add for living-room use, highlighting a compact, quiet design, HDMI CEC support, and improved wireless with four antennas for multiple controllers.
  • The initial model is positioned at a mid-range performance level for TV gaming, and Valve has expressed interest in a possible higher-end Steam Machine Pro later.